ISABEL ANCONA :: PORTFOLIO

ABOUT

PROJECTS
First Union: Personalization for the Web

Problem   /   Process   /   Solution

Clarify what personalization is on the Web, how it works, and how First Union might use it.

Role
Senior Information Architect, working
with a Site Developer and a Content
Strategist. I worked on all aspects of
the project, and was responsible for
the design and production of the
final report.

Firm
Studio Archetype/Sapient, New York