ISABEL ANCONA :: PORTFOLIO


ABOUT

PROJECTS

First Union: firstunion.com redesign

Problem   /   Process   /   Solution


The team started by interviewing
target audiences to better understand
their behavior with regard to finances
and life events.

Paper prototypes of the organization
and the interaction of the site were
created and iterated through a series
of participatory design sessions with
target users. These prototypes became
the foundation for the design of the
site architecture, navigation and
screen layouts.

The final site interface and interaction were created in collaboration with graphic design, content strategy and site development teams.

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Detail of screen detail