ISABEL ANCONA :: PORTFOLIO

ABOUT

PROJECTS
Eastman Kodak: Customer experience

Problem   /   Process   /   Solution

Define a unified customer experience of Kodak across all digital communi-
cation channels, and provide a set of
tools for getting there.

Role
Information Architect, working with a
Creative Director, Designer, and Brand
Strategist. I worked on all aspects of
the project, including the design and
implementation of the final Web site.

Firm
Studio Archetype/Sapient, New York

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Detail of current Kodak user experience documentation