ISABEL ANCONA :: PORTFOLIO

ABOUT

PROJECTS
IBM: Strategy for Web presence

Problem   /   Process   /   Solution

Develop a brand strategy for IBM's Web presence that would accommodate IBM marketing goals and Web user needs. The project was nicknamed ‘Sybil’ to represent IBM's multiple personalities on the Web.

Role
Information Architect, working with
small team, comprised of a Content
Strategist, a Designer, and a Brand
Strategist. There was additional
collaboration with two other agencies.
I worked on all aspects of the project,
and was responsible for the design
and production of the final report.

Firm
Studio Archetype/Sapient, New York


Some IBM branded Web sites at the time