ISABEL ANCONA :: PORTFOLIO


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Work experience

User Experience Consultant
July 2008 - Present

Design strategy and research, user interface design, and information architecture consulting.


Philips Design, Boston
October 2003 - July 2008

Creative Director, User Interface Design, 2007 - 2008
Senior User Interface Design Consultant, 2003 - 2007

Leading the North America Medical UI team, and responsible for the design of user
interfaces for a broad range of Philips medical products, including clinical information
systems, ultrasound, patient monitoring and cardiology products.


Catapult Thinking, Boston
January 2003 - October 2003

Information Architect
Leading and participating in a broad range of interactive and brand
strategy projects for such clients as Walden Media, Staples, Polaroid,
and Berklee School of Music.

Golden Retirement Resources, New York
October 2001 - September 2002

VP, Information Design
Part of a team developing the initial release of the new retirement product,
RetireMentor. Responsible for all aspects of the information architecture and
interaction design, and the management of screen implementation.

Studio Archetype and Sapient Corporation, New York
January 1997 - March 2001

Director of information architecture, New York lead, August 1999 - March 2001
Helped manage the 75-person multidisciplinary NY creative team and built,
trained, and led the office’s information architecture group. Key accomplishments
include defining and communicating the company’s methodology for working as
an information architect; leading the winning team at the CHI2000 interaction
design competition in Amsterdam; and recruiting, developing, and promoting a
12-person group of information architects in NY, DC and Cambridge. Participated
in all aspects of client projects, including business development, scope planning,
design, oversight, and implementation. Clients included Staples.com, United,
Lego, Bain Consulting, mcy.com, and Smith and Noble, among others.

Information architect/senior information architect, January 1997 - July 1999
Responsible for designing the organizational and interaction models for a
broad range of projects. Collaborated with team on all aspects of product
development, including initial research and strategy, user research, design
and content development, specifications, and implementation. Projects
included Web events, concept prototypes and brand strategy, and Web
sites for IBM, Eastman Kodak Company, iQVC, and First Union.


U dot I, San Francisco
April 1994 - February 1996

Visual interface designer
Developed suites of icons, designed and produced CD-ROMs, completed concept
prototypes, and created visual and technical specifications for interactive television
for such clients as Apple, Houghton Mifflin Company, Paramount Pictures, Verity,
Claris, Jack Morton Productions, Getty Center for Education in the Arts, and Skytel.


Ancona + Associates, Inc., San Francisco
January 1993 - April 1994

Project assistant
Contributed to the Southeast Alaska Visitor Information Center’s exhibit design
for the USDA Forest Service in Ketchikan. Responsible for photo and object
research and management, and design specification and production.


Primal Lite, Inc., Emeryville, CA
June 1992 - March 1993

Graphic designer
Designed and produced marketing materials, product displays, and packaging
for this gift lighting company.


Select freelance experience

MIT Department of Architecture,
Changing Places: the MIT Home of the Future Consortium
, Boston
October - December 2002

Visual design of the open source application, Context-Aware Experience
Sampling Tool. This IPAQ PDA application is used for acquiring traditional
and context-aware experience sampling data for user research.


Yo (now HOT Studio), San Francisco
March 1994 - May 1996

Interface and graphic design for a range of Web and print projects for such
clients as PeachPit Press and Agfa Corporation.


New Langton Arts, San Francisco
August - September 1995

Designed and implemented the Web site that accompanied the art exhibit
“The Library”. The exhibit was a public reading room on the atomic bombings
of Hiroshima and Nagasaki and the controversy over the Smithsonian
Institution’s Enola Gay exhibition.


Habitot Children’s Museum, Berkeley, CA
March 1994 - August 1994

Part of volunteer design team that designed an interactive
traveling exhibit for preschool children.


Milton Glaser Inc., New York
May 1988 - August 1988

Summer internship in the print and packaging departments.

Christian Science Monitor, New York
August 1987

Freelance photographer for the College News Service, covering the 25th
anniversary of the Freedom Rides in Philadelphia and Mississippi.


Education

Southern California Institute of Architecture, Los Angeles
“Making + Meaning,” a six-week intensive architecture course, 2000 summer program


The Cooper Union, School of Art, New York
B.F.A., with a focus on design, sculpture, and photography, 1992


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